When it comes to marketing, the importance of perfecting your social media strategy cannot be overstated. But while posting witty GIFs, liking the right tweets, and being that charming combination of casual and informative all play an important role, there’s one pivotal step that can't be overlooked: approaching influencers.
In a nutshell, social media influencers are the people who we all wish we were. These individuals have large, loyal followings. Virtually everything they post is met with a high level of engagement, as their dedicated audience hangs onto their every word.
Today's savvy consumers like to avoid “intrusive” ads at all costs, which makes influencers one of the best avenues to get a product or service in front of more eyes. After all - 90% of consumers trust their peers' recommendations.
So, how can you go about approaching these influencers? Rest easy, because we’ve compiled a short list